Ok, the younger members of the list won't have a clue on this one, unless
they've a specific interest in early commercial printing technology.

For those of you who are my age or older...

Back before compositing pages for printing using a computer and software
like PageMaker was A Thing, you'd go into a print shop and you'd see the
compositors making up camera-ready master pages by taking sheets of ... not
cellophane, but... that had letters, numbers, punctuation, etc., on them,
and they'd carefully position and then rub the letters onto the master
page. Once that was done, the page would be "camera ready", and they'd
really take a picture of it to etch onto the plates that were used to
actually print the bulk run on the big-as-a-room printing press. The body
text was generally done with "hot lead", with the main manufacturer of the
machines in question (and the "default" name for the general idea of such
machines) being LinoType, but if you-the-customer provided camera-ready
pages except for things like titles and logos, the cost was less, and you
probably made up your "master" pages using an IBM Selectric typewriter
(because they were widely available, and you could actually change the type
ball element, to any of about _two dozen_ type styles ("fonts", today)!).

OK, enough digression.

That bit about taking the sheets of letters, and pressing them onto the
master page... There was a name for that "technology", and it was the name
of the company that was more-or-less the standard/definition of it, just
like "LinoType" was the "default" name for the "hot lead" text setup. What
was that name?

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Freelance Traveller
    The Electronic Fan-Supported Traveller® Resource
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