On Tue, Jun 23, 2015 at 8:57 AM, Greg Chalik <mrg3105@gmail.com> wrote:

Kurt, maybe I'm an 'idiot' but you and Phil are paying for the service which is not.

I however have never called anyone an idiot.

If someone doesn't want to listen, my communication style amounts to white noise regardless of delivery.

If I spent my time perfecting my communication style, I wouldn't have something useful to offer. I'd be in marketing or sales, or a motivation speaker, and not concerned with national security, manufacturing affordable and effective systems, and creating jobs.

And I never asked anyone's opinion either. What I said is that superior technology alone does not win wars. I'm quite sure about this.

If you are done, I'll get back to rereading ToM so my future comments may be more on topic.

Greg

My name is not Kurt. :-)

I have also not called anyone an idiot.

I have also not called anyone arrogant.

If you can't communicate then you might as well not do anything with anyone else because they will not receive your message. If I talk to you in Chinese then it is no wonder that you don't understand me, assuming you don't speak that language. Communication skills are basics, like writing and math. You can't work effectively with others, if you can't present your message in a way that they receive and appreciate your message.

A quote that I think would help you, that I found today as I read this marketing book, "Everybody Writes"

Utility means you clearly help your customers do something

that matters to them—you help them shoulder their burdens,

you ease their pain, or you help them make a decision.

Inspiration means your content is inspired by data

or it’s creatively inspired (or both). It’s fresh,

different, well-written, well-produced, nicely designed—

and it feels like it could come only from you.

Empathy means you relentlessly focus on your customer. You

view the entire world through his or her eyes—because,

remember, everything the light touches is content.

Utility × Inspiration × Empathy = Quality Content

The multiplication signs are important, because if the value of any one

of these things (Utility, Inspiration, or Empathy) is zero, then the sum of

your content is a big fat zero, too.

If your CONSUMER (not you) does not perceive Quality Content then they will blow off you and your ideas.

You will never get them to change and you might as well not even try. Learn to communicate, if you want to succeed.

You do need marketing in every aspect of your life. You are always selling ideas to others. You are always trying to communicate with others. Marketing is all about getting others to see and understand your viewpoint.

Douglas E Knapp