Well, the only way a new e-journal is going to get adopted in
this fiscal climate is if faculty, particularly silverback faculty, start a
campaign agitating for the title; best chance if they ask for the title by name
in a survey instrument being used for accreditation purposes. That might
do it. Or it could just be bundled into a big aggregator. But I have
to say that most (okay, probably all) of those multiple-copy slick advertising
circulars touting some Very Important New Journal that arrive addressed to
everyone that ever worked for the library, go directly to recycling, and the
e-mails virtually the same.
Patricia
Patricia Pettijohn
Head, Collection Development & Technical Services
Nelson Poynter Memorial Library
University of South Florida Saint Petersburg
140 Seventh Avenue South, POY 118
Saint Petersburg, Florida 33701
ppettijohn@nelson.usf.edu
727-873-4407
From: SERIALST: Serials in Libraries
Discussion Forum [mailto:SERIALST@LIST.UVM.EDU] On Behalf Of Connie
Foster
Sent: Friday, September 04, 2009 10:13 AM
To: SERIALST@LIST.UVM.EDU
Subject: [SERIALST] Marketing new journals
Do you all
have suggestions for marketing new journals, particularly e-journals that are
subscription based--to libraries?
Do vendors leap at the chance to pick up these titles or does an institution
just target Acquisitions Depts. and use the ALA Directory--and listservs?
Ideas appreciated.
Conine Foster
--
******************************************************************************************
Connie Foster, Professor and Head, Dept. of Library Technical Services
Western Kentucky University Libraries
Editor, Serials Review
1906 College Heights Blvd. #11067
Bowling Green KY 42101-1067
connie.foster@wku.edu tel:270-745-6151 fax:270-745-3958